To our loyal connoisseurs of style, we're delighted to share a story that merges heritage with vision-a moment where legacy craftsmanship meets modern glamour.
The storied Italian house of Moreschi, revered since 1946 for its impeccable leatherwork and timeless silhouettes, is now part of the Superglamourous family. This acquisition, made in partnership with the Imerman Family Office, marks more than a business evolution. It is a curated renaissance-an intimate dialogue between the past and the present, designed for those who truly know the difference.
From Vigevano to the World: A Strategic Return
Once the pride of Vigevano's shoemaking tradition, Moreschi had paused its stride following bankruptcy proceedings in 2024. We saw more than a brand in repose-we saw an opportunity to preserve and elevate an icon.
In May 2025, Glam Srl (our holding company) officially acquired the intellectual property, artisanal machinery, and archive inventory of Moreschi. The original factory was not included, but make no mistake: production remains entirely Italian, entrusted to a network of expert workshops that uphold our uncompromising standards of quality.
Andrea Usuelli, co-founder of Glam and Bianca Ladow, director of Imerman family office, Glam and Moreschi
Made in Italy, Without Compromise
This isn't a reinvention. It's a restoration.
Every Moreschi shoe will continue to embody the excellence of Italian tradition-crafted by hand, informed by heritage, and refined through the Superglamourous eye. Whether it's the stitch of a loafer or the cut of a monk strap, the soul of Moreschi remains intact. What changes is the stage on which it will now shine.
A Unified Vision: Superglamourous x Moreschi
This union brings two distinct spirits into harmony: the timeless elegance of Moreschi and the forward-thinking creativity of Superglamourous. Both brands will remain artistically independent, but share a strategic infrastructure, combining heritage B2B channels with our direct-to-client, digitally led model.
The result? A more dynamic offering. A more elevated experience. A deeper commitment to excellence.
New Homes for Iconic Style
Soon, you'll be able to experience Moreschi under our curatorial direction at key destinations:
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Via Manzoni, Milan - A flagship showroom where Superglamourous and Moreschi collections coexist, each telling its own story of Italian savoir-faire.
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Mount Street, London - A new boutique in one of the world's most distinguished luxury neighbourhoods.
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Corso Venezia, Milan - Under renovation, soon to unveil an interior worthy of the pieces it houses.
Looking Forward: Accessories, Outerwear, and More
While shoes remain our shared foundation, the future of Moreschi reaches further. Plans are underway to explore complementary categories-leather goods, tailored outerwear, perhaps even a women's collection-crafted with the same obsessive attention to form and feel.
Markets of focus include Italy, the UK, the US, and select destinations in Asia and the Middle East.
An Invitation to the Next Chapter
To you, our discerning client, we extend an invitation: not just to wear Moreschi, but to be part of its rebirth.
With Superglamourous as its new steward, the brand you remember-or are about to discover-returns not as a relic of the past, but as a renewed force in contemporary luxury.
Because true elegance evolves. And the future, as always, is handmade.
